2024–2029 Our five-year strategy

One housing system · Part of the solution · Renting as a choice

Our vision

A good home for everyone

Our values

For our members, partners and stakeholders

Our mission

Empowering private renting

Our purpose

The voice of letting

Our strategic themes

At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.

Connect

Keeping members and the sector connected, strengthening and building on stakeholder relationships.

Unite

To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.

Strengthen

By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.

Download our strategy document

Being a member of SAL is invaluable and does not only allow us to keep up to date with all new legislation but we view SAL as our man/woman in our corner should we ever need one.

Michael Annandale

moo-let.com, SAL letting agent member

As a new business, SAL has been instrumental in helping us in a number of ways – particularly the legal advice line for assisting us with our mandates and documentation.

Alex Thompson

Lawson & Thompson Ltd, SAL letting agent member