2024–2029 Our five-year strategy

One housing system · Part of the solution · Renting as a choice

Our vision

A good home for everyone

Our values

For our members, partners and stakeholders

Our mission

Empowering private renting

Our purpose

The voice of letting

Our strategic themes

At the heart of our strategy for 2024 – 2029 are three strategic themes. Performance indicators will be measured and monitored on a regular basis.

Connect

Keeping members and the sector connected, strengthening and building on stakeholder relationships.

Unite

To be one voice for landlords and letting agents in Scotland uniting and building one housing system that promotes the highest standards in letting.

Strengthen

By building on our previous achievements and investing in information technology, grow membership and revenue to become a stronger voice in housing.

Download our strategy document

Membership of SAL is the best money any landlord can spend. Thank you to all the SAL team for a further year of unfailing support and invaluable information; membership is worth every penny.

B McBride

SAL landlord member since 2009, East Kilbride

Being a member of SAL allows me to keep up to speed with changes in the industry at a critical time, network and gain support from my peers and influence the way our industry operates.

Susan Aktemel

Homes for Good, SAL letting agent member